Store in a Box featured in QSRweb

Recently, Store in a Box was featured in an article on QSRweb, entitled, “New Pasta QSR has Long Heritage Behind It.” The article was built from an in-depth interview with Bruce Olans and Antonio D’Alelio with Lilly’s Gourmet Pasta Express. The article discusses Lilly’s history, their new partnership with Store in a Box, Inc. and how Store in a Box created the new prototype for Lilly’s and will act as the exclusive builder for the brand. The article even explains the types of clients that Store in a Box typically partners with. Below is a sample of the article with a link to the article in its entirety.

New pasta QSR has long heritage behind it
by Christa Hoyland

Partnering with Store in a Box Inc., which specializes in store buildouts, Lilly's Gourmet Pasta is aiming at the quick-service segment in order to keep start up and operating costs down. Stores are under 1,000 square feet and have only a couple of tables. In the two company-owned stores, about 75 percent of sales are delivery meals.

A pasta boutique merchandiser provides a 20 percent mix. The case features pasta and meals that customers can cook for themselves at home.

Store in a Box is the approved vendor for the build out, providing services including the approved store design, construction management, mill work and graphics. Each store will feature the same approved design and graphics.

Store in a Box CEO Bruce said his company's partnership with Lilly's Gourmet Pasta Express is unusual because the restaurant concept is so new. Typically, the company works only with more proven brands, those with three to five years of experience and 10 to 25 locations open.

Olans said he was intrigued first because D'Alelio is a fellow native Bostonian, but that only started the conversation. It was the product itself that sold him — "and I've been to too many restaurants that did not."

"I told Antonio, 'After tasting this product, you have a Rolls Royce product in a Chevrolet store,'" Olans said.

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