With the new economic climate, companies need to be creative in order to grow their business and attract new customers and clients. Recently, Store in a Box was featured in The Wall Street Journal in an article entitled, “Three Best Ways to Win a Corporate Client”. Below you will find a portion of the article and a link to read the entire article:
Three Best Ways to Win a Corporate Client
By Raymund Flandez
In this challenging economy, Corporate America is hunkering down and limiting spending on products or services that don't address critical needs. That's made it more difficult than ever for small businesses to attract and land corporate accounts. They've had to do even more prospecting – more calls, more networking, and more seeking of referrals, says Rich Isaac, president of a Sandler Training franchise in Hauppauge, N.Y., a business-development training firm for small- to medium-size businesses.
Women- and minority-owned businesses can increase their odds of winning a contract by becoming certified through the National Minority Supplier Development Council or the Women's Business Enterprise National Council. Many big businesses have so-called supplier diversity programs that specifically look for such a distinction.
But any business can get a leg up on the competition – with a little effort. Here are three best ways to land a corporate client.
